Nothing gets my heart racing like phenomenal flooring, and this new batch from Armadillo and Co is deeming a medic necessary!
Armadillo and Co: New Rug Collections for 2016
I’ve seen Armadillo and Co rugs in the flesh and boy are they something to behold. I experienced them at DENfair last year, not long after I moved to Melbourne, and will be visiting them again this year to take in their stunning new collections, Heirloom and Latitude (along with an array of other find designer moments from other brands).
In this post I want to give you a quick snapshot of some of the designs from their new range. I can’t tell you how eager I am to stop, drop and roll around on their rugs. Although I don’t think at DENfair – surrounded by industry types – is the right place to do it (or is it?).
The Heirloom Collection
Armadillo and Co is known for its earthy tones and giving a traditional aesthetic a modern twist. The new Heirloom Collection takes what they do best and elevates it; it’s subtlety gone to a whole new level.
Soft and luxurious, the Heirloom collection features pure wool and colourways influenced by the beauty of nature and aged metals.
Brand co-founder Jodie Fried says that the team at Armadillo and Co wanted to add another option for their customers that allowed them to make a statement in luxury
“When we began our design discussions, the covetable nature of Persian hand knotted rugs inevitably arose.”
This new luxury collection is crafted in India to sustainable and fair production practices.
“It’s a labour intensive process with our artisans, hand knotting each tuft of softest pure wool to produce the beautiful designs,” says Jodie. “They are so skilled; it’s wonderfully mesmerising to watch how each design develops.”
The Latitude Collection
Falling under the umbrella of their Latitude Collection, Armadillo and Co’s new Berber Knot release brings a modern influence to some of Africa’s animated tribal patterns.
Brand co-founder, Sally Pottharst, who grew up in Southern Africa, says the new range is a natural progression for the brand.
“Jodie and I have always been drawn to traditional ethnic designs,” she explains. “With the Berber Knot, we are able to explore these motifs and realise them in a contemporary way.”
This exploration has resulted in six designs, all hand knotted in pure wool in soft, natural tones.
Jodie says that the timeless designs work well in modern interiors and have a sense of lush depth. She goes on to comment that this collection says a log about who we are as consumers today.
“I think that now you can’t help but have a global perspective on your world and this will ultimately be reflected in your home and favourite things.”
If you’d like to find out more about the Armadillo and Co, click here.
Which is your fave rug in this collection? I’d love to hear about it in the comments below.