Trova: The Best in Home & Fashion Online.
As the newest hub for style and shopping, TROVA is making a splash on the web for its handpicked products and industry insight. It’s also the go-to destination to discover what’s going down in homes and fashion right now. Today on the blog, I’m showcasing this online-store-meets-magazine, and running a fab competition, too!
“TROVA is all about the edit, so users can expect a level of curation that other shopping sites lack,” says Alison Parr, when I ask her what sets the site apart from its competitors. As the Editor in Chief of TROVA (as well as an avid online shopper), Alison sets the tone and aesthetic of the website, which I must say, feels very crisp, clean and so very, very chic!
“We aggregate the best buys from local and international online stores – but do so with a level of taste”.
And what a delicious taste it is. Having just launched recently, the site is already gaining a rep as the trusted authority for what’s hot in homes and fashion right now. The best part? They work with amazing contributors who work in the industry and know what the next big trends are going to be.
Julia Green and Jacqui Moore from Greenhouse Interiors, the team from Citizens of the World and Shaynna Blaze are just some of the names who lend their expertise to the site, and you’ll soon see me on TROVA too, showcasing my own edit of hot products and decor delights for the home.
“We saw the need for a trusted authority in the shopping market,” Alison tells me. “Somewhere you could get an expert’s opinion of what’s amazing and available to buy right now. I think of it as a modern magazine that happens to be powered by a big, fat, fabulous shopping engine”.
When I ask Alison what’s next for this glorious website. “Ah, SO much,” she exclaims. “There’s the iPad app, which will be chock-full of unique content. Plus, of course, our list of new retailers is constantly growing! There are a swag of other top secret things that I wish I could share, but I guess you’ll just have to watch this space”.
Above: Cashmere blend throw (shop here)
Alison and the team at Trova are giving away a $500 voucher to spend online at Zanui.
CLICK HERE to enter!