Things I’ve Learnt About Stylist Emma Blomfield
Self-confessed design nerd Emma Blomfield works not only as a stylist for her own company, Nest Designs, but as a homewares buyer too. “I see all the products before they are released to the stores, so I can see what trends are coming out”. Jealousy alert! I caught up with this very talented lady – and put my envy aside for just a moment – to learn more about her work, home style and the trends that make her heart race the most.
Nest Designs was spawned from a want to provide affordable and accessible design advice.
I was working full-time for an interior designer who did the most amazing high end design jobs. My friends and family were starting to buy houses or were moving out of home for the first time and wanted some design advice. I knew they couldn’t afford the type of things we’d put into the high end houses but I wanted to be able to help them. Loving the online space, I knew I’d be able to offer an affordable design service via the internet and Nest was born!
Her direct-to-your-inbox e-decorating service is a genius concept.
My clients fill in the questionnaire on my site and send through some photos of their space. Then I get to work sourcing and selecting pieces that would suit their space, paint suggestions and floor plan layouts. All the items I suggest include the hyperlinks to purchase them online in their own time, on their own terms – so it’s like a DIY guide to decorating your home.
She is a self confessed design nerd with all the telltale traits (and I should know!).
I read magazines, I have an unhealthy addiction to decor books, I read blogs on my iPad in bed on a Sunday morning, I attend every trade fair possible and pretty much fill all my spare time with interiors related activities. Sometimes I don’t even realise how much it consumes my life until friends point it out – but I don’t care because I love what I do, so I get a lot of enjoyment out of visiting homewares stores on my days off.
She too has been struck down with EHCS (Endless Homewares Chatter Syndrome).
Guilty! A lot of my friends work in the industry too, so we will go to dinners or weekends away and talk homewares and interiors all weekend long. Now I sound like a loser.
She’s smitten with a current design trend in particular.
Now it’s getting cooler I’m obsessed with neutral textures like knitted throws or wooly cushions; perfect snuggle-by-the-fire-with-a-book material!
And not so smitten with others.
I really hope none of the architectural features of the 1970’s ever come back; brown glass tiles, arched hallways, green and orange carpet… YUK!
Her dream home decor scheme would be 100% Hamptons.
Think slipcover linen sofas, navy stripe cushions, jute rugs and sea fan coral pieces framed on the walls. I love the coastal, neutral feel. It’s more relaxed and casual and just looks so inviting!
Her advice for overcoming design intimidation at home is to start with your big ticket items.
Sofas, tables, chairs etc… these will dictate the rest of the look. It’s also a good time to think about the colours you’d like in the room, so select between four and six colours from a warm or cool palette, (it’s tricky to mix both) and repeat them in all the soft furnishings, art, rugs etc, to tie it all together.
She assures me that you can add interest to your space without a big spend.
The quickest way to refresh your space is by changing your scatter cushions. If you have a few more spare dollars, it’s always great to refresh the rug and some of the art too.
She has some fave go-to places for affordable wares.
Urban Road for their colourful and fun canvases, Pottery Barn and West Elm have some great rugs at an affordable price and for cushions I love Ada & Darcy or Ourlieu.
She’s always living The Life Creative.
I guess it’s just something I live and breath so I never really am aware of it – it’s habit and it’s a passion!
Contact Emma and get some design advice for your own home via the Nest Designs Website.