I walked past a florist in Fitzroy last week and declared that I’d missed my calling; that in some other life, I would happily spend my days working as a florist.
Getting up at 5am to hit the flower markets... wrapping roses and get pricked by the thorns. OK, so I came to the realisation that I couldn’t work in a florist, but I’m utterly obsessed by flowers and I’m completely smitten with people who dedicate their lives to making them look so amazing.
The day I walked into Seasonal Concepts it wasn't even intentional. I was at a florist up the road and was told I simply HAD to check out this amazing store that housed giant taxidermy, flowers, homewares and vintage furniture. Say no more, I thought - I'm there!